Introducing HCPi and CJM!
Introducing HCPi and CJM!
Gain powerful insights into pet owner behaviour, drive proactive care, and grow your Health Care Plan membership with Health Care Plan Intelligence (HCPi) and Client Journey Mapping (CJM) - empowering smarter, data-driven decisions for healthier pets and happier clients!
Health Care Plan Intelligence (HCPi)
Ever wondered what drives your clients to sign up, reject, or leave your Health Plan?
What difference does a Health Care plan make to pet owner compliance?
What impact would it make if you did know?
The HCPi survey includes pet owner-friendly questions exploring their expectations and understanding of a practice’s Health Care Plan. Using this data, HCPi helps refine and optimise health care plans to better meet client needs, aiding understanding of:
- The key reasons pet owners sign up to a Health Care Plan
- Why pet owners don’t join a Health Care Plan
- Why pet owners leave a Health Care Plan
- Who in the practice influenced the pet owner in their sign-up decision
- How/when pet owners are using the products prescribed on their Health Care Plan
- What/where are the risks around reduced compliance
What Can HCPi Do for Your Practice?
- STREAMLINED PERFORMANCE
Pinpoint key team influencers and address compliance risks to optimise workflows and deliver a better client experience.
TARGETED CLIENT ENGAGEMENTUse data-driven understanding of pet owner behaviour to design personalised marketing strategies that resonate and drive results.
BOOST PRACTICE REVENUELeverage insights to grow Health Care Plan memberships, improve compliance, and enhance recurring income streams while reducing client attrition.
What Practice Insights Might You Find?
UK HCPi Data: Pet Owner Motivations for Joining Health Care Plans
Reference: Data collected from 15,531 pet owners via a smart SMS survey conducted between the 1st September 2022 – 1st October 2024.
UK HCPi Data: Pet Owner Reluctance for Joining Health Care Plans
Reference: Data collected from 15,531 pet owners via a smart SMS survey conducted between the 1st September 2022 – 1st October 2024.
Client Journey Mapping (CJM)
Ever wondered how you can reach those pets needing treatment who just don’t walk through your consult room door?
How could healthier patients, improved client satisfaction, and increased revenue transform your practice?
CJM is a pet owner survey that examines expectations and experiences at every touchpoint in your practice, helping drive engagement, streamline journeys, and attract clients.
- Evidence-Based Insights: Benefit from pre-set questions developed by experts to gather meaningful data on the client experience.
- Reliable and Validated Data: Ensure accuracy and reliability of your survey results, providing a solid foundation for decision-making.
- Enhanced Pet Owner Participation: User-friendly technology encourages higher response rates, giving you a more comprehensive understanding of your client base.
What Can CJM Do for Your Practice?
- FASTER DIAGNOSIS AND CARE
Enables quicker detection of health issues through early intervention, allowing for timely treatment and management of conditions like OA.
CREATE MORE OPPORTUNITIESEncourages pet owners to schedule check-ups, increasing the opportunity to discuss parasite prevention, mobility issues and disease education. This enables practices to identify overlooked health issues and provide necessary care, improving outcomes.
- FINANCIAL RETURN
With increased consultation numbers and increased opportunities for disease diagnosis, you achieve healthier, happier pets, happier owners, and, in turn, increased revenue for the practice.
What Practice Insights Might You Find?
Canine OA & Mobility: Owner Observed Changes In Their Dog That Are Possibly Associated With OA And Mobility
Have you observed any of the following behaviours with your dog/s?
- Problems with mobility e.g., climbing stairs, getting in and out of car, on and off sofa, slipping on hard floors
- Problems resting e.g., settling, poor sleep quality, reluctance to use their bed
- Problems eating e.g., eating slowly or awkward posture
- Difficulties toileting e.g., accidents or using different areas
- Change in body shape e.g., can’t feel ribs or no waist when viewed from above
- Less enthusiastic about walking or playing
Reference: Data collected from 697 pet owners via a smart SMS survey conducted between the 1st September 2023 – 1st October 2024
Request contact about HCPi and CJM!
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