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Unleash the Fun: Meet the Tru Crew!

Elanco's Tru Crew isn't just a group of adorable pets; they're the heart and soul of what makes your furry friends truly happy and healthy! 

♫♪ In a sunlit town where tails wag freely, lives a crew of pets who take playdates seriously. Meet the Tru Crew. They brunch. They care. They’re loyal and true. They sniff out adventure—and share favorite chews. With Tru Ultra vaccines to keep them in play, happy tails follow them night and day ♪♬

Blue TruCan design

Breed: French Bulldog

Frenchie's may be trendsetters, but their short snouts make them prone to respiratory issues. TruCan™ Ultra CIV H3N2/H3N8 helps keep Bella brunching uninterrupted.

Persona: Lovable diva living her best life. Beneath the glam? A happy, healthy advocate who takes comfort seriously.

Brachycephalic dogs are more likely to develop respiratory complications. TruCan™ Ultra CIV protects short-snouted trendsetters like Bella with a gentle, ultra-purified ½ mL dose that keeps them basking in the attention they deserve.

Breed: Golden Retriever Puppy

Golden retrievers are the social butterflies of the dog world—day cares, group classes, and nonstop playdates. And Bordetella loves a crowd.

Persona: The golden boy. Sunny, social, and effortlessly likable. Max makes friends wherever he goes, lives in the moment, and life seems to always go his way.

For pups like Max, life’s one big meet-and-greet. TruCan™ Ultra B (Oral) delivers Bordetella protection in a gentle oral dose. So the only thing spreading is charm.

Breed: Domestic Shorthair 

DSH cats from shelters, rescues, or foster homes often face higher FeLV exposure. Luna’s rescue past makes her the quiet champion of proactive protection.

Persona: The introvert with sharp wit. Luna is immune to flattery. While she claims to "tolerate" her canine companions, she actually cares deeply—just under a layer of deadpan sarcasm.

TruFel™ Ultra HC2P-FeLV vaccines, created with PureFil™ Technology, deliver powerful protection with fewer pokes and lower risk of reactions. So patients like Luna can go back to pretending they don’t care.

COMING SOON - Breed: Australian Shepherd 

Aussies are built for the outdoors, where ticks and standing water are serious threats. The combo vaccine fits his lifestyle—high energy, high exposure, high reward.

Persona: Ollie’s the group’s wilderness guide. Off-grid by breakfast, back by dinner, and covered in burrs. He’s got jerky in his pack, mud on his paws, and a sixth sense for the path less sniffed. 

For Truly Happy Tails, Choose Tru Vaccines!

Ultra-Purified. 1/2mL Options. Fear Free® Recommended.*

At Elanco, we believe every pet deserves a life full of joy, health, and adventure. Our Tru Vaccines are developed with your pet's well-being in mind.

Have questions about Tru Vaccines 

Contact your Elanco representative, your trusted distributor partner, or visit: 

* Elanco is a corporate sponsor of Fear Free

1 Moore, GE et al. JAVMA 2005, Vol 227, No 7

2 Moore, GE et al. JAVMA 2023; 261 (11): 1653-1659

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PureFil, TruCan, TruFel, Elanco, and the diagonal bar logo are trademarks of Elanco or its affiliates. All other product and company names are trademarks of their respective owners. PM-US-26-0393

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